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There are many commercial brands and stores advertising their products on the streets of the [[The Cursed Apple|Cursed Apple]]. Here's a list of them and their possible real world inspirations.

== Summary ==

* '''Afterlife Credit House'''
* '''[[Outer Planes|Astral Plane]] Canned Centipede'''
* '''Baroness Hotel''' - [https://www.baronesshotel.com/ Baroness Hotel] in Seattle, WA (Valve's home city)
* '''Bradley's Tonics and Salves'''
* '''Carpenter Brand Sparkling Brut''' - French musician [[wikipedia:Carpenter_Brut|Carpenter Brut]]
* '''C. M. Burns & Ashe Cremations''' - [[wikipedia:Mr._Burns|Charles Montgomery Burns]] from ''The Simpsons,'' also a pun on "see them burn"
* '''Filtered Nationals'''
* '''Five Eyes'''
* '''Friedlander and Koppelman Co. Law and Curse'''
* '''Grebb'''
* '''Happy Panda Coffee'''
* '''Hellmans Steel and Iron Works'''
* '''Hex Jazz Records'''
* '''H. West Reanimation Professionals''' - H.P. Lovecraft's short story [[wikipedia:Herbert_West–Reanimator|''Herbert West-Reanimator'']]
* '''Macksound and Hoff Importers of Occultic Goods'''
* '''McMahon and Co. Purveyor of Fine Goods and Altercations'''
* '''Mosquito Prince'''
* '''Prince-S All Brand Guild Society Revue'''
* '''Red Cross Cola''' - ''Coca Cola''
* '''Red Hand Premium Coffee''' - Nick Cave and the Bad Seeds' song [[wikipedia:Red_Right_Hand|''Red Right Hand'']]
* '''Rn Castevets Twin Omen Cigar''' - [https://villains.fandom.com/wiki/The_Castevets The Castevets family] from the movie ''Rosemary's Baby''
* '''Sanctuary Horn Wax'''
* '''Sanguine Laceration'''
* '''Talisman Brand Amulets'''
* '''The 66th Store'''
* '''[[The New York Oracle]]''' - ''The New York Times''
* '''W.E. Kurtz & Sons''' - [[wikipedia:Colonel_Kurtz|Colonel Kurtz]] from the movie ''Apocalypse Now''
* '''White Crow'''
* '''Willeford Pharmaceuticals''' - American detective fiction author [[wikipedia:Charles_Willeford|Charles Willeford]]

== Gallery ==

== Trivia ==

* Happy Panda Coffee replaced a previous poster that read ''"Sad Panda Coffee - Always Bitter"''.
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@@ Line 1: / Line 1: @@
-[[File:Billboards green lane.png|thumb|311x311px|Various advertisement billboards in the 66th Store building.]]
+There are many commercial brands and stores advertising their products on the streets of the [[The Cursed Apple|Cursed Apple]]. Here's a list of them and their possible real world inspirations.
-There are many commercial brands advertising their products and services on the streets of the [[The Cursed Apple|Cursed Apple]]. Here's a list of them and their possible real world inspirations.
 == Summary ==
 * '''Afterlife Credit House'''
-* '''[[Outer Planes|Astral Plane]] Canned Mille-Pattes Dazzle'''
+* '''[[Outer Planes|Astral Plane]] Canned Centipede'''
-* '''Baroness Hotel''' - [https://www.baronesshotel.com/ Baroness Hotel] in Seattle, WA (close to Valve's office in Bellevue)
+* '''Baroness Hotel''' - [https://www.baronesshotel.com/ Baroness Hotel] in Seattle, WA (Valve's home city)
-* '''Black Altar Inc. Coffin Polish'''
-* '''Black Cauldron Brand'''
-* '''Blackwell & Weston Detective Bureau'''
 * '''Bradley's Tonics and Salves'''
-* '''Carpenter Brand Sparkling Brut''' - French musician [[wikipedia:Carpenter_Brut|Carpenter Brut]] (named after American filmmaker [[wikipedia:John_Carpenter|John Carpenter]])
+* '''Carpenter Brand Sparkling Brut''' - French musician [[wikipedia:Carpenter_Brut|Carpenter Brut]]
-* '''Classic Blue Paint Service'''
 * '''C. M. Burns & Ashe Cremations''' - [[wikipedia:Mr._Burns|Charles Montgomery Burns]] from ''The Simpsons,'' also a pun on "see them burn"
-* '''Crowley's Convenience''' - [[wikipedia:Aleister_Crowley|Aleister Crowley]]
-* '''Dr. Rockwell's Dental Offcie''' ''(sic)'' - American artist [[wikipedia:Norman_Rockwell|Norman Rockwell]]
 * '''Filtered Nationals'''
-* '''Five Eyes from Concentrate Meats''' and '''Crab 5 Eyes''' - ''Five Guys Burgers and Fries''
+* '''Five Eyes'''
-* '''Fogwell's Bioluminescence'''
 * '''Friedlander and Koppelman Co. Law and Curse'''
-* '''Golden Loops Corn Cereal'''
-* '''Granite City Garage''' - [[wikipedia:Granite_City,_Illinois|Granite City, IL]]
 * '''Grebb'''
 * '''Happy Panda Coffee'''
 * '''Hellmans Steel and Iron Works'''
 * '''Hex Jazz Records'''
-* '''Holy Chains'''
 * '''H. West Reanimation Professionals''' - H.P. Lovecraft's short story [[wikipedia:Herbert_West–Reanimator|''Herbert West-Reanimator'']]
-* '''Liberty Beef Franks'''
-* '''Life Beer'''
 * '''Macksound and Hoff Importers of Occultic Goods'''
-* '''McMahon and Co. Purveyor of Fine Products and Altercations''' - [https://wiki.teamfortress.com/wiki/Mann_Co. Mann Co.] from ''Team Fortress 2'' ("We sell products and get in fights")
+* '''McMahon and Co. Purveyor of Fine Goods and Altercations'''
 * '''Mosquito Prince'''
-* '''Overlord & Company'''
-* '''Plaza Cigarettes'''
 * '''Prince-S All Brand Guild Society Revue'''
 * '''Red Cross Cola''' - ''Coca Cola''
@@ Line 42: / Line 27: @@
 * '''Sanguine Laceration'''
 * '''Talisman Brand Amulets'''
-* '''The 66th Store''' - [https://www.history101.nyc/14th-street-store-at-6th-avenue-1904 The 14th Street Store]
+* '''The 66th Store'''
 * '''[[The New York Oracle]]''' - ''The New York Times''
-* '''Third Eye Supply''' - [[wikipedia:Third_eye|Third Eye]] (spiritual concept)
 * '''W.E. Kurtz & Sons''' - [[wikipedia:Colonel_Kurtz|Colonel Kurtz]] from the movie ''Apocalypse Now''
-* '''White Crow Bleak Thoughts''' - In Russian, "White Crow" is an expression similar to [[wikipedia:Black_sheep|"Black Sheep"]] in English
+* '''White Crow'''
 * '''Willeford Pharmaceuticals''' - American detective fiction author [[wikipedia:Charles_Willeford|Charles Willeford]]
-=== Items ===
-Some of the posters are advertising in-game [[items]].
-* [[Basic Magazine]]
-* [[Health Nova]] (item renamed to ''Healing Nova'')
-* [[Improved Cooldown]]
-* [[Melee Lifesteal]]
-* [[Metal Skin]]
-* [[Mystic Reach]]
-* [[Rescue Beam]]
-* [[Tesla Bullets]]
 == Gallery ==
-<gallery>
-File:City concept art.png|Concept art showing various signs
-File:Signs 1.png|Various signs and artwork
-File:Signs 2.png|Various signs
-File:Signs 3.png|Various signs and newspapers
-File:Signs 4.png|Various signs
-File:Item posters.png|Item posters
-File:New york Oracle billboard.png|The New York Oracle billboard
-File:Store signs.png|Unused store signs found in the game files
-File:Neon Prime posters 1.png|[[Neon Prime]] posters
-</gallery>
 == Trivia ==
-* Concept artist [[Evgeniy Evstrastiy]] designed some of the billboards.<ref>{{YouTubeCite|video=https://youtu.be/vl3F5IMLP_o?si=yiPuwIBQRttJWBF9&t=4740|title=Evgeniy Evstratiy Interview (1:19:00)}} (in Russian)</ref>
-* Some of the fonts used in poster designs are [https://www.dafont.com/hestina.font Hestina], [https://freefonts.co/fonts/decotura-icg-regular Decotura ICG] and [https://www.dafont.com/american-captain.font American Captain].
 * Happy Panda Coffee replaced a previous poster that read ''"Sad Panda Coffee - Always Bitter"''.
-* Astral Plane Canned Mille-Pattes Dazzle used to be called ''Astral Plane Canned Centipedes'' in an earlier version of the billboard.
-* There was an old poster that read ''"Prime Neons sold here"'', a reference to [[Neon Prime|''Neon Prime'']].
-== References ==
-<references />
-== Navigation ==
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-[[Category:Groups]]