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[[File:Billboards green lane.png|thumb|311x311px|Various advertisement billboards in the 66th Store building.]]
There are many commercial brands advertising their products and services on the streets of the [[The Cursed Apple|Cursed Apple]]. Here's a list of them and their possible real world inspirations.

== Summary ==

* '''Afterlife Credit House'''
* '''[[Outer Planes|Astral Plane]] Canned Mille-Pattes Dazzle'''
* '''Baroness Hotel''' - [https://www.baronesshotel.com/ Baroness Hotel] in Seattle, WA (close to Valve's office in Bellevue)
* '''Black Altar Inc. Coffin Polish'''
* '''Black Cauldron Brand'''
* '''Blackwell & Weston Detective Bureau'''
* '''Bradley's Tonics and Salves'''
* '''Carpenter Brand Sparkling Brut''' - French musician [[wikipedia:Carpenter_Brut|Carpenter Brut]] (named after American filmmaker [[wikipedia:John_Carpenter|John Carpenter]])
* '''Classic Blue Paint Service'''
* '''C. M. Burns & Ashe Cremations''' - [[wikipedia:Mr._Burns|Charles Montgomery Burns]] from ''The Simpsons,'' also a pun on "see them burn"
* '''Crowley's Convenience''' - [[wikipedia:Aleister_Crowley|Aleister Crowley]]
* '''Dr. Rockwell's Dental Offcie''' ''(sic)'' - American artist [[wikipedia:Norman_Rockwell|Norman Rockwell]]
* '''Filtered Nationals'''
* '''Five Eyes from Concentrate Meats''' and '''Crab 5 Eyes''' - ''Five Guys Burgers and Fries''
* '''Fogwell's Bioluminescence'''
* '''Friedlander and Koppelman Co. Law and Curse'''
* '''Golden Loops Corn Cereal'''
* '''Granite City Garage''' - [[wikipedia:Granite_City,_Illinois|Granite City, IL]]
* '''Grebb'''
* '''Happy Panda Coffee'''
* '''Hellmans Steel and Iron Works'''
* '''Hex Jazz Records'''
* '''Holy Chains'''
* '''H. West Reanimation Professionals''' - H.P. Lovecraft's short story [[wikipedia:Herbert_West–Reanimator|''Herbert West-Reanimator'']]
* '''Liberty Beef Franks'''
* '''Life Beer'''
* '''Macksound and Hoff Importers of Occultic Goods'''
* '''McMahon and Co. Purveyor of Fine Products and Altercations''' - [https://wiki.teamfortress.com/wiki/Mann_Co. Mann Co.] from ''Team Fortress 2'' ("We sell products and get in fights")
* '''Mosquito Prince'''
* '''Overlord & Company'''
* '''Plaza Cigarettes'''
* '''Prince-S All Brand Guild Society Revue'''
* '''Red Cross Cola''' - ''Coca Cola''
* '''Red Hand Premium Coffee''' - Nick Cave and the Bad Seeds' song [[wikipedia:Red_Right_Hand|''Red Right Hand'']]
* '''Rn Castevets Twin Omen Cigar''' - [https://villains.fandom.com/wiki/The_Castevets The Castevets family] from the movie ''Rosemary's Baby''
* '''Sanctuary Horn Wax'''
* '''Sanguine Laceration'''
* '''Talisman Brand Amulets'''
* '''The 66th Store''' - [https://www.history101.nyc/14th-street-store-at-6th-avenue-1904 The 14th Street Store]
* '''[[The New York Oracle]]''' - ''The New York Times''
* '''Third Eye Supply''' - [[wikipedia:Third_eye|Third Eye]]
* '''W.E. Kurtz & Sons''' - [[wikipedia:Colonel_Kurtz|Colonel Kurtz]] from the movie ''Apocalypse Now''
* '''White Crow Bleak Thoughts''' - In Russian, "White Crow" is an expression similar to [[wikipedia:Black_sheep|"Black Sheep"]] in English
* '''Willeford Pharmaceuticals''' - American detective fiction author [[wikipedia:Charles_Willeford|Charles Willeford]]

=== Items ===
Some of the posters are advertising in-game [[items]].

* [[Basic Magazine]]
* [[Health Nova]] (item renamed to ''Healing Nova'')
* [[Improved Cooldown]]
* [[Melee Lifesteal]]
* [[Metal Skin]]
* [[Mystic Reach]]
* [[Rescue Beam]]
* [[Tesla Bullets]]

== Gallery ==
<gallery>
File:City concept art.png|Concept art showing various signs
File:Signs 1.png|Various signs and artwork
File:Signs 2.png|Various signs
File:Signs 3.png|Various signs and newspapers
File:Signs 4.png|Various signs
File:Item posters.png|Item posters
File:New york Oracle billboard.png|The New York Oracle billboard
File:Store signs.png|Unused store signs found in the game files
File:Neon Prime posters 1.png|[[Neon Prime]] posters   
</gallery>

== Trivia ==

* Concept artist [[Evgeniy Evstrastiy]] designed some of the billboards.<ref>{{YouTubeCite|video=https://youtu.be/vl3F5IMLP_o?si=yiPuwIBQRttJWBF9&t=4740|title=Evgeniy Evstratiy Interview (1:19:00)}} (in Russian)</ref>
* Some of the fonts used in poster designs are [https://www.dafont.com/hestina.font Hestina], [https://freefonts.co/fonts/decotura-icg-regular Decotura ICG] and [https://www.dafont.com/american-captain.font American Captain].
* Happy Panda Coffee replaced a previous poster that read ''"Sad Panda Coffee - Always Bitter"''.
* Astral Plane Canned Mille-Pattes Dazzle used to be called ''Astral Plane Canned Centipedes'' in an earlier version of the billboard.
* There was an old poster that read ''"Prime Neons sold here"'', a reference to [[Neon Prime|''Neon Prime'']].

== References ==
<references />
== Navigation ==
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