Brands

Various advertisement billboards in the 66th Store building.

There are many commercial brands advertising their products and services on the streets of the Cursed Apple. Here's a list of them and their possible real world inspirations.

Summary

• Afterlife Credit House
• Astral Plane Canned Mille-Pattes Dazzle
• Baroness Hotel - Baroness Hotel in Seattle, WA (close to Valve's office in Bellevue)
• Black Altar Inc. Coffin Polish
• Black Cauldron Brand
• Blackwell & Weston Detective Bureau
• Bradley's Tonics and Salves
• Carpenter Brand Sparkling Brut - French musician Carpenter Brut (named after American filmmaker John Carpenter)
• Classic Blue Paint Service
• C. M. Burns & Ashe Cremations - Charles Montgomery Burns from The Simpsons, also a pun on "see them burn"
• Crowley's Convenience - Aleister Crowley
• Dr. Rockwell's Dental Offcie (sic) - American artist Norman Rockwell
• Filtered Nationals
• Five Eyes from Concentrate Meats and Crab 5 Eyes - Five Guys Burgers and Fries
• Fogwell's Bioluminescence
• Friedlander and Koppelman Co. Law and Curse
• Golden Loops Corn Cereal
• Granite City Garage - Granite City, IL
• Grebb
• Happy Panda Coffee
• Hellmans Steel and Iron Works
• Hex Jazz Records
• Holy Chains
• H. West Reanimation Professionals - H.P. Lovecraft's short story Herbert West-Reanimator
• Liberty Beef Franks
• Life Beer
• Macksound and Hoff Importers of Occultic Goods
• McMahon and Co. Purveyor of Fine Products and Altercations - Mann Co. from Team Fortress 2 ("We sell products and get in fights")
• Mosquito Prince
• Overlord & Company
• Plaza Cigarettes
• Prince-S All Brand Guild Society Revue
• Red Cross Cola - Coca Cola
• Red Hand Premium Coffee - Nick Cave and the Bad Seeds' song Red Right Hand
• Rn Castevets Twin Omen Cigar - The Castevets family from the movie Rosemary's Baby
• Sanctuary Horn Wax
• Sanguine Laceration
• Talisman Brand Amulets
• The 66th Store - The 14th Street Store
• The New York Oracle - The New York Times
• Third Eye Supply - Third Eye (spiritual concept)
• W.E. Kurtz & Sons - Colonel Kurtz from the movie Apocalypse Now
• White Crow Bleak Thoughts - In Russian, "White Crow" is an expression similar to "Black Sheep" in English
• Willeford Pharmaceuticals - American detective fiction author Charles Willeford

Items

Some of the posters are advertising in-game items.

• Basic Magazine
• Health Nova (item renamed to Healing Nova)
• Improved Cooldown
• Melee Lifesteal
• Metal Skin
• Mystic Reach
• Rescue Beam
• Tesla Bullets

Gallery

• 
  Concept art showing various signs
• 
  Various signs and artwork
• 
  Various signs
• 
  Various signs and newspapers
• 
  Various signs
• 
  Item posters
• 
  The New York Oracle billboard
• 
  Unused store signs found in the game files
• 
  Neon Prime posters

Trivia

• Concept artist Evgeniy Evstrastiy designed some of the billboards.
• Some of the fonts used in poster designs are Hestina, Decotura ICG and American Captain.
• Happy Panda Coffee replaced a previous poster that read "Sad Panda Coffee - Always Bitter".
• Astral Plane Canned Mille-Pattes Dazzle used to be called Astral Plane Canned Centipedes in an earlier version of the billboard.
• There was an old poster that read "Prime Neons sold here", a reference to Neon Prime.